| CREATIVE BRANDING | Hong Kong

ANICORN ODDJECTS – Made Different.

A special naming project for Anicorn.
ANICORN ODDJECTS is a sub brand by Anicorn Watches, which focuses on objects with narratives. It’s tagline “Made Different” parallels with the mother brand “Time Different”

Research Studio is commissioned to name the brand, as well as items created within ANICORN ODDJECTS and strategies for promotion.
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About Anicorn Watches

Anicorn Watches is a Hong Kong-based independent watchmaker and design studio founded in 2014 by graphic designer Joe Kwan and entrepreneur Chris Chan in order to combine design, typeface, and mechanism with simplicity and contemporary style. Anicorn has been featured in design and lifestyle publications worldwide (e.g. Fastcompany, Hypebeast, Highsnobiety, GQ (UK & Portugal), DesignMilk).

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all images above by Anicorn Watches